NEW YORK– Brendon Babenzien could originate from the College of Supreme– he was previously the innovative director at the prominent streetwear brand name– but he’s taking a different approach to building his new guys’ wear brand Noah.
That’s made clear at his new shop, which sits on the edge of Mulberry and Kenmare Streets in NoLIta and also opens up Thursday.
Unlike Supreme’s retail locations, which are typically plain vessels for the item, Babenzien’s shop has a household feeling. Garments are presented on racks stood up by natural leather straps attached to the ceiling. Old music publications, which Babenzien desires clients to review really, are sprinkled throughout the store. There’s no cash register in sight as well as associates will certainly have a look at consumers on an iPad.
” We wanted it to feel welcoming as well as like you could spend time here,” claimed Babenzien, who will certainly likewise use the shop as an office. “I matured operating in a browsing store as well as it was a real place for activity. We desired people to feel comfy in the room.”
Although the variety consists of graphic T-shirts and beanies– streetwear staples– the collection is much more grown up compared to supreme bot and also consists of a Made in Italy removed sports jacket as well as a toggle coat generated in cooperation with Schott.
The majority of the collection retails from $800 to $1,200. Jackets have an opening cost point of $400; T-shirts will indeed retail for about $48 and tops and bottoms will begin at $180.
The store is additionally equipped with belts from Smathers & Branson, footwears from Paraboot, sneakers from April, sunglasses from Vuarnet and also bandannas from Shin Murayama, a developer which Babenzien met throughout a Noah purchasing occasion at Bergdorf Goodman.
“We’re generating products that are a representation of our passions and demonstrate how things can be worn in lots of means. That’s just what this brand name is about,” Babenzien said.